Good Morning New York

#MillenialPink everywhere. Really awesome event with @VolitionBeauty today at work!”

- Emma Casagrande, Beauty Assistant at

On Tuesday morning, Volition had the pleasure of hosting a press event in New York in honor of our Sephora launch coming this August! We loved connecting with the editors and writers of the beauty and fashion community and can't wait for you guys to see what will come out of our meetings.

During the event, editors got a sneak peak at our brand video and how-to videos that will be displayed on We also brought campaign samples from the lab for them to test out and vote for. And there was food (of course). Guests made their very own acai bowls and drank smoothies throughout the event. They also took home all the products that we will be launching in Sephora - our Turmeric Brightening Polish, Helix Restorative Eye Gel, Oceanene Defense Gel, Detoxifying Silt Gelee and Mattifying Mist.

We also had a photographer to capture the awesome moments!

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