How to Find the Right Serum For Your Skin



When it comes to serums, it’s hard to figure out where to begin. There are so many products to choose from: do I want hydration? Brightening? Acne-fighting? Anti-aging? What does my skin need? Wait, what does serum even mean? The thought of committing to a serum can be a little overwhelming and can leave you feeling pretty confused and so over it. Fear not, we’re here to help and give you the rundown on everything you need to know about serums so that you can find what will work best for you.



Step One: The Basics

What-in-the-skincare-world is a facial serum? Facial serums can be considered the lightweight version of moisturizers. Because they’re not held back by the rich ingredients found in creams and moisturizers, serums can penetrate deep into the skin to deliver active ingredients. But don’t be fooled, just because serums are another way to moisturize, we recommend still applying your daily moisturizer after applying your serum to give your skin that extra radiance & plump and to seal in the actives from your serum.


Step Two: Finding Your Match

Just like a glass slipper, when it comes to skincare, one size does not fit all. So we’ve gathered 5 different types of serums that target specific skin concerns so you can find your Cinderella fit.




The Anti-Ager

They say it’s never too early or too late to use anti-aging serums. Most facial serums have amazing anti-aging benefits that target fine lines, sagging, and wrinkles while plumping and firming your skin. Anti-aging serums are usually formulated with AHAs (alpha hydroxy acids), retinol (a derivative of Vitamin A), peptides and collagen. AHAs minimize the appearance of pores while retinol reduces fine lines and wrinkles. Peptides boost your skin’s collagen production, giving you firmer and plumper skin. Our Rose of Jericho Renewing Elixir is a hydrating, plumping serum that helps diminish fine lines and wrinkles and it’s our top anti-aging serum. It’s your next best-kept secret (we promise we won’t tell anyone!).



The Brightener

A brightening serum is the key to glowy, vibrant skin. If your skin is prone to dullness due to lack of sleep, stress, or bad eating habits, add investing in a brightening serum to your skincare to-do list. Brightening serums work by smoothing out your skin, fading any sunspots caused by overexposure to the sun (read: not wearing sunscreen!), and adding radiance to your overall complexion. You’ll often find Vitamin C, Kojic Acid and Licorice Root in glow-boosting serums due to these ingredients’ brightening properties. Our new Strawberry-C Serum is a great example: it contains Vitamin C from 3 sources Strawberry, Kakadu Plum, and traditional Vitamin C, for extra brightening power.



The Breakout Buster

We’ve all been there: face close up to the mirror, picking at pimples and zits that we know we shouldn’t be fussing with. While at times we can’t seem to control ourselves from falling down the face-picking rabbit hole, there are serums that can help prevent unwanted breakouts in the first place. Acne-fighting serums have AHAs (alpha hydroxy acids, e.g. glycolic and lactic acids), BHAs (beta hydroxy acids such as salicylic acid) and extracts such as tea tree and neem oil. These ingredients all help combat acne by unclogging pores, reducing inflammation and irritation, and helping absorb excess oil your skin produces. This can help stop acne before it even begins and helps fade post-acne hyperpigmentation.



The Thirst-Quencher

When your skin is so parched and your moisturizer alone isn’t cutting it anymore, it’s time to introduce an ultra-hydrating serum. Serums that are best for hydrating skin include ingredients like Argan Oil, Glycerin, Hyaluronic Acid, Aloe Vera, Rosehip Oil, Jojoba, and Vitamin E. Now, don’t go throw away all your creams and moisturizer, you still need those. Make sure to layer on your favorite moisturizer after your serum for ultimate hydration leaving your skin feeling extra plump. Our Snow Mushroom Water Serum is a great example of a serum formulated specifically for maximum hydration. Snow Mushrooms hold 500 times its weight in water, meaning it creates a maximum surge of hydration and locks in moisture for long-term retention. We promise this will instantly become your favorite serum yet.



The Exfoliator

As we age, the process of our skin shedding those icky dead skin cells slows down (just like our metabolism *eye roll*). The buildup of dead skin cells causes our skin to become dry, dull, clogged and irritated. This prevents our skincare products from penetrating deep into the skin where they can do their magic. Exfoliating serums are great alternatives to physical exfoliants if you’re looking for something that doesn’t require scrubbing or have extra particles. Exfoliating serums use AHAs and BHAs to remove and shed dead skin cells and keep your skin radiant and healthy.


Step Three: The Application Process

Pro tip: your skincare products should be applied from thinnest to thickest (for maximum absorption). This means that you should apply your serum onto freshly-cleansed and exfoliated skin. If you use a toner, use that before your serum as well. Follow up with your moisturizer and of course, never ever forget to apply SPF at the end of your routine!



Remember: Less is more when it comes to serums. The ingredients used in serums are highly concentrated and very powerful therefore can irritate sensitive skin. Test out a small amount of the serum that sounds like it will best suit your skin before continuing and ALWAYS use sunscreen.


Finding the perfect serum can be difficult, if you’re still a little lost as to which serum you need, check out our website for more tips on finding the perfect serum for you.

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